Gimmicks

Who needs music when you have wine? Cheers!

I was just telling someone today that I cannot stand — hate is not too strong a word — gimmicks like this one which are designed to appeal to classical music audiences who don’t really want to listen to music. Ploys like the one being tried out in by the Chamber Music Society don’t enhance the openness of classical music or even make it more appealing, but they do underscore the insidious belief that classical music is something best enjoyed by the wine drinking bourgeois.

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